ROYCE Chocolate by Al Tajer Al Watani The Dubai Mall - Dubai - United Arab Emirates
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Al Tajer Al Watani Group Brings the World-class Royce Chocolates from Japan to UAE

ROYCE’ is a premium chocolate brand first manufactured in 1983 in Hokkaido, Japan, a place whose clean environs and climate make conditions perfect for the manufacture of top-notch chocolate. From its very genesis, ROYCE’, has always maintained the quality of its products through sourcing of high-quality ingredients and quality wowing its customers. Al Tajer Al Watani group brings the World-class Royce chocolates from Japan to UAE and Wedding Champs bring this premium chocolate brand to add flavor to your wedding.

ROYCE’s journey lives with conquering hearts and bringing smiles of happiness to chocolate connoisseurs all over the world.

February 13, 2014 was a momentous occasion for the brand when ROYCE’ entered the GCC market with the opening of the first Dubai store at The Dubai Mall’s Galleries Lafayette. Haya an Emirati Entrpreneur, who owns this shop, recommends Royce Chocolate for its attributes and uniqueness. She quotes “It is a natural chocolate, made with fresh ingredients, has no preservatives, no chemical additives that’s why its shelf life is between 1-3 months only. And because of its freshness it can be eaten directly from the fridge.”

The brand’s growing popularity saw another store open at Provedore in the Sunset Mall at Jumeirah 3. As of today, ROYCE has opened its first store at the World Trade Centre Mall in the capital, Abu Dhabi, the brand’s 3rd in the UAE. But the biggest ROYCE’ store in the world will be opened soon in Al Ain at Al Ain Mall. 

The ROYCE’ brand’s strength is derived also from its huge range of chocolate experiences that it introduces the world over. The brand’s Nama Chocolate is a fine and delicate combination of selected chocolate and fresh cream created to simply melt in the mouth because of its unique velvety-smooth texture.

Another innovative range is its Potatochip Chocolate, which as the name implies is a unique potato chips-chocolate combo that generates a pleasantly balanced taste demanding to be had again and again. The brand’s famous baton cookies are crispy coconut and chocolate cookies coated with a thin layer of pure chocolate. Then there is another immensely popular range of Bar Chocolate – which comes in a nutty or a delicate fruit flavor.

All you chocolate enthusiasts are invited to let the Wrap from Royce Chocolate make the rounds – a perfect gift for family and friends during weddings and other special occasions. Good news for all chocolate lovers: ROYCE’ has started to accept home orders within the UAE. With a minimum order of AED 400, one can now enjoy ROYCE’ Chocolate delivered right at one’s doorstep.


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