In continuity to our last blog let’s discover the power of referrals and blogs to grow your wedding business. As said, first and foremost you need to find out the source which gives you more business. Below listed are few examples that recognize Referrals and Blogs as the best lead generating source and ways you can further utilize them.
For example, for some of you praise and Referrals from your previous clients brings you more business. In this case, you can –
o Arrange a referral program by rewarding each couple that refers, with some gifts or discount coupons for their each referral that books you.
o Request your happy brides to promote your work by sharing your posts, liking your pictures and tweets on their social profiles.
o Form referral community or groups on social profiles like Facebook, Instagram, Pinterest etc. and start sharing pictures, tips, special offers etc.
o Upload your portfolio on Facebook and Instagram and tag your brides and grooms with their due permission.
o Invite them to write testimonials for your services that you can publish on your website or use them in your marketing emails.
Referrals remind me of a photographer friend of mine who earned most her contracts from one particular Boutique with whom she did a Bridal Show. So, how she focused on this source is
o Had a tie up with this boutique by giving them special rates and in turn they introduce her to more brides to be which earned her more wedding photography contracts.
o Another thing she started looking out for more such wedding boutiques that can join hands with her.
This is how you can channelize leads by affiliating and partnering with other Wedding vendors in the same business.
Does all your fame and business comes from the Blogs you publish then –
o Increase the blog frequency. May be 2-3 blogs per week
o Share your blogs on social media platforms like Facebook and Twitter
o Include ‘likes’, ‘re-tweet’ and ‘share’ options on the blog pages
o Register yourself with Wedding Champs and get exclusive blogs written for you
o Don’t forget to have an easily accessible contact form on your blog page
o Invite wedding industry experts to write guests blogs on your website
If you want more leads, go with what’s already working before you start chasing down the Next Big Thing. You’ll get more results from a lot less effort and investment.
Still wondering and can’t figure out where to start or what to do, relax our Wedding Champs team will do it all for you. They will bring the clients right to your mailbox. Just fill the contact form and leave the rest to the experts.
Remember Brides listen to other brides more than anyone else when planning their weddings….